Research Paper (postgraduate) from the year 2016 in the subject Communications - Media and Politics, Politic Communications, grade: 100, Tennessee State University, language: English, abstract: The purpose of this research is to provide an assessment of the effectiveness of media outlets that have been purchased by Gazprom specifically during kremlin control of the company. This assessment will be performed using Boris Grushin's formula of media effectiveness measurement. The goal is to illustrate the peculiarities that make pro-state messaging effective in Russia and to project future obstacles said effectiveness presents for nations seeking to curb Russian media influence. This research is founded in content analysis that provides insight into how and why Russia's largest oil company became its largest media stakeholder, how Gazprom's ownership of outlets has changed the Russian media landscape, and the threat that Russia's corporate-owned media outlets pose to democratic nations.